A full funnel AI driven personalized creative and optimizations built for CPG brands
Digital marketing for CPG is different than other industry because most of the CPG buyers transact in the physical retail stores. Current digital marketing ecosystem is optimized for online conversions and not built optimally for offline conversions. Also, the level of consumer understanding needed for CPG personalization is different than the one available for online businesses.
Personalization can be achieved static as well as dynamic creative. Easily build versions of creatives based on personalization strategy
Foundation of personalization is understanding consumer needs. Use AI driven prediction and recommendation for in-campaign decisioning of right creative content
Not just location of the retailer and understanding the proximity but also purchase behavior in terms of overall amount, frequency, and recency allows best level of personalization
Generating several versions of creative can be daunting, time taking, and expensive. Easily build several versions with no additional cost and using easy tools to save significant time and effort
No campaign can start with the best preset of consumer understanding. As you understanding what's working, optimize them instantly during the campaign for best ROAS
Fraud and bad quality engagement signals can alter the learning quality of AI models. Quickly and continuously eliminate such circumstances
CPG brands can connect offline retail sales data back to the creative for best personalized messaging as well as media optimizations to delivery better ROAS.
Using AI driven consumer persona analysis and engagement behavior, our platform automatically optimizes the delivery of creative based on performance.
AI helps to understand the channel and device based performance and automated optimizations for best media and creative ROI.
CPG brands are always running campaigns across several retailers and so the right data import during the campaign is important for the best ROI
When the campaign is for one brand across one or multiple retailer, it's important to setup optimizations rightly so it doesn't get buried under Halo effect of other brands
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